Category: Market Research & Data Analytics
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Saudi Arabia’s Tourism Gap: Where Growth Meets Mismatch
Saudi Arabia hit its 2030 tourism target seven years early. Here’s where the next phase of growth needs to go — and where it’s currently missing.
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The Region Is Sitting on a Modelling Problem, Not a Marketing Problem
How much of your marketing budget is actually working — and how much are you simply hoping is working? In most of MENA, the honest answer…
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A New Era of Marketing in the Middle East: How Budget Allocations Have Changed
Over two decades, Middle East marketing budgets have shifted from traditional to digital, product-centric to customer-centric, and profit-driven to value-driven — reshaping how businesses allocate spend.
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New Techniques Reshaping Audience Measurement
From AI and biometric data to eye-tracking and location-based tracking, new measurement techniques are moving audience insight beyond simple numbers toward a more qualitative, individualized understanding.